The Logbook

Every signal, dated and filed.

Append-only. Entries are never edited — only their status moves. Showing 10 of 347 entries.

  1. Culture

    Gen Z Catholics navigate dating through social media and 'situationships' rather than in-person courtship, fragmenting social circles and complicating traditional 'ring by spring' expectations.

    noticed
  2. Media

    TikTok integrating direct travel booking (hotels, experiences) into app, shifting from inspiration platform to commerce infrastructure.

    noticed
  3. Media

    40% of U.S. adults source health and wellness info from social media influencers or podcasts, signaling major channel shift in medical information authority.

    noticed
  4. Media

    40% of U.S. adults get health information from social media influencers or podcasts, signaling shift in medical authority and health-information sourcing.

    noticed
  5. Media

    40% of U.S. adults get health and wellness information from social media influencers or podcasts, marking a shift in medical information gatekeeping.

    noticed
  6. Media

    50% of U.S. adults under 50 now source health/wellness info from social media influencers & podcasts; 40% of these influencers are healthcare professionals, with coaches & entrepreneurs nearly as prevalent.

    noticed
  7. Media

    Social referral traffic to news publishers declining as of April 2026, tracked via Chartbeat analytics across platforms including Twitter.

    noticed
  8. Media

    News publishers face engagement penalty when linking to stories on X; 18 publishers analyzed show posts with links underperform vs. those without.

    noticed
  9. Media

    Analysis of 18 publishers' tweets shows links reduce engagement on Twitter/X, prompting shift away from link-sharing by news outlets.

    noticed
  10. Media

    V Spehar built news business via social media explainers (@UndertheDeskNews) starting 2022, gaining mainstream journalist recognition by 2026.

    noticed
+ Capture a new signalEntries persist to Supabase · 347 on file