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Social referral traffic to news publishers declining as of April 2026, tracked via Chartbeat analytics across platforms including Twitter.
News publishers face engagement penalty when linking to stories on X; 18 publishers analyzed show posts with links underperform vs. those without.
Analysis of 18 publishers' tweets shows links reduce engagement on Twitter/X, prompting shift away from link-sharing by news outlets.
V Spehar built news business via social media explainers (@UndertheDeskNews) starting 2022, gaining mainstream journalist recognition by 2026.